Juicy About us Our Director Our Team Our Services Our Office

Juicy Events

JuicyPR makes every event a special one by concentrating not just on the length of the guest list but on the quality of the occasion. The way we work involves taking real care to make the events prestigious, magical and fascinating – in a word, perfect. And they all have a feature in common, one that marks them off from the rest: we’re never, ever complacent.

Juicy Beauty

Behind every beauty product there are the consumers’ feelings and desires. At JuicyPR we’re well aware of this when we put our ten-year experience in the industry to work, and turn a brand’s values into the shapes, the colours, the messages and the events that have real emotional impact. Each of our client firms has a story to tell, but we don’t see it as a bare narrative: to us, it’s the colour palette we use to create the nuance that’s exactly right..

Juicy Fashion

We have the know-how to devise perfect clothes, starting from our clients’ requirements. Fashion changes from day to day; but we pride ourselves on staying the same: always passionate, always genuine enhancers of value. Every client is a brand, and every brand should aim high. We continuously monitor the fashion blogosphere and the great coolhunting sites to leverage the networking trends that raise profiles and boost reputations online..

Juicy Lifestyle

Communication is a delicate balance: fragile and precious. Your product means as much to us as if it were our own, and to look after it that carefully we study it in every little detail until we know it inside out. Then, with the same care and passion your very own PR office would show, we convey your brand’s value and boost its popularity through conventional and new media alike.

Imagine a PR agency that works in fashion, beauty & lifestyle as a creative boutique, offering essential, innovative and tailor-made communication strategies.
Imagine carrying on a conversation directly with your target, through constructive media relations.
Now imagine being able to promote your brand by using an advanced PR service that turns readers into consumers.
That’s what we do, at JuicyPR.

For eight years our Director was Communication & PR Manager Europe for the renowned home-selling cosmetics multinational Elizabeth Arden.

The experience gathered in that post has made her thoroughly familiar with the media world, where she has built up a sound network of contacts.

She is forever on the watch for changing trends, and her constant research and monitoring of both conventional and online media have never distracted her from devising solutions for her clients that are always innovative and effective.

The key to this is her great determination and her positive attitude: after all, to astound others you have to be open to astonishment yourself!

The JuicyPR team is a network of true communication professionals, skilled and experienced in the luxury goods and lifestyle sectors from many years spent working for well-known signatures and international agencies.
Our consultants are capable of making the most of any brand, getting its key messages across through the most suitable and effective media, combining attention to detail with a constantly forward-looking and aspirational vision to ensure our clients get the support that brings immediate results and lasting achievements.
Not just a conventional press office, then, but a modern communication boutique that can really create value.
 

Traditional PR

  • We create and distribute content that journalists find worthwhile
  • We monitor editorial echo, and analyse the results
  • We design, plan and co-ordinate events
  • We produce innovative press kits that work – every time
  • We plan advertising campaigns that complement your PR strategy

Online PR

  • We pick out the webzines that best suit the individual client’s needs
  • We build strong relationships with the most influential bloggers
  • We get the best-known opinion leaders and network influencers on-side
  • We conduct Blog Relations activities
  • We maximize brand recognition through social media

Beyond PR

  • We believe in cross-media working; our communication projects combine web-based and traditional off-line media
  • We promote word-of-mouth communication
  • We think up win/win communication strategies to make the most of the way the client’s brand complements those of partners in other sectors.

Now while the essence of our work – the juice – is creating value for our clients, we also lay great store by another objective: respect for the environment.

Our HQ is an ‘eco-friendly’ workshop where we use a resource-light material – cardboard – to create a working environment that’s sustainable as well as functional.

A metaphor, if you like, for the way we harness the power of ideas – working maybe from just a few simple elements of the product or service we’re promoting – to create a high-value communication project for our client.

JuicyPR’s office is in the heart of Milan, a couple of steps from the Piazza del Duomo.